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Legends get in on Worlds hype

Swedish hockey legends Peter Forsberg, Mats Sundin, and Nicklas Lidström have come together with the Swedish organizers of the 2013 IIHF World Championship to create a new ticket distribution concept for the tournament called My Game.

17.01.2013
<- Back to: NEWS SINGLEVIEW 2013

STOCKHOLM – Swedish hockey legends Peter Forsberg, Mats Sundin, and Nicklas Lidström have come together with the Swedish organizers of the 2013 IIHF World Championship to create a new ticket distribution concept for the tournament called My Game.

With My Game, each of these former players will receive 2,000 tickets to one of three chosen games. The idea is that they will distribute them to various organizations that they have selected. The lucky recipients of the tickets will get to attend the chosen game and also interact with their hockey heroes.

“I grew up in Avesta in the province of Dalarna, and played ice hockey in a small club named Skogsbo,” said Lidström. “I would like to give them the opportunity to come here to Stockholm and see a World Championship game in the Globe and give them a chance to experience the feeling. I also want to give some tickets to kids in Västerås where my career took off.”

The concept is the first task set to Forsberg, Sundin and Lidström, all three of whom are supporting the 2013 tournament as World Championship ambassadors.

Already a friendly rivalry has developed between these three players, who competed for so long on against each other in the NHL and together with the Swedish national team.  

“It would be great if my game had more spectators than the other guy’s games,” said a smiling Forsberg during the announcement for the My Game concept.

Click here for a video of Wednesday's press conference.

MY GAME

SWITZERLAND – CZECH REPUBLIC: Monday 6th of May at 16.15 hosted by Mats Sundin.

CZECH REPUBLIC – DENMARK: Thursday 9th of May at 16.15 hosted by Nicklas Lidström.

CZECH REPUBLIC – NORWAY: Tuesday 14th of May at 16.15 hosted by Peter Forsberg.
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