Event Information

Poll

Who's the most valuable player of the 2009 Worlds?
Jack Johnson (USA)
Niko Kapanen (FIN)
Ilya Kovalchuk (RUS)
Andrei Mezin (BLR)
Martin St. Louis (CAN)
Shea Weber (CAN)


The official mascot's name is Cooly

The World Championship mascot Cooly is a sporty cow in ice hockey attire. And the honor of naming it goes to ice hockey fan Robert Guenin. It was his entry that won the contest that mobilized 3’263 fans to send in 2’214 different name suggestions.

 

 

Cooly will be used in communication and promotion before and throughout the World Championship event. In a likeable way, the mascot conveys typically Swiss values – good humor, sportiness and sportsmanship, a love of nature, quality and tradition.

 

The naming ceremony was held on April 24, 2008 at Juchhof Farm near Zurich in the presence of former Federal Councilor Adolf Ogi. Switzerland's international ice hockey-record holder Martin Steinegger stood as godfather.

The mascot was designed by Roy Wedema, member of the Sport Services team of Infront Sports & Media. The leading international sports marketing agency based in Zug is the long-term marketing partner of the International Ice Hockey Federation (IIHF) for the annual IIHF World Championship and a joint-venture partner of the Organizing Committee 2009 IIHF World Championship.

 

Cooly is available as a stuffed animal in four sizes, ranging from 10 to 40 centimeters. The World Championship mascot decorates caps and t-shirts and come as a pin. The articles are sold via the official web store of the IIHF World Championship Switzerland.

Official Main Sponsor
Skoda

Official Sponsors AI

Bauhaus

Boehringer

Henkel

Intersport

konica minolta

Bauer

Raiffeisen

Ramirent

Tissot

Zepter

Zurich



Official Partners Blick

Coca Cola

EuroChem

Feldschlsschen

isostar

Kinder Nutella

MATTONI

Nivea for Men

ORTEMA

POSTFINANCE

SBB

Swisscom

Toshiba

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