CHL efforts back on track

Infront granted exclusive mandate to facilitate re-launch

02.12.2009
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The European associations, leagues and the IIHF are committed to the re-launch of the Champions Hockey League. Photo: Getty Images / Bongarts

The International Ice Hockey Federation (IIHF), the Top-7 European national associations and leagues concluded a meeting in Stockholm, Sweden today regarding the planned re-launch of the Champions Hockey League.

It was decided by all stakeholders to use the time until the start of the 2010 Vancouver Olympics (February 12) to find the best competition format and business model for the Champions Hockey League.

The marketing agent Infront Sports & Media (Zug, Switzerland) was exclusively mandated to develop a potential solution for a re-launch of the Pan-European league, which held its inaugural campaign in 2008-2009, but cancelled for the 2009-2010 due to the world-wide financial situation.

Infront Sports & Media is the IIHF’s marketing partner for the IIHF World Championship and has been an IIHF associate since the mid-80s.

“After the pullout of some investors last week which led to the discontinuing of former CHL marketing partner Ovation Sports, this meeting was an important step forward,” said IIHF President René Fasel. “We now have the commitment and mandate from the national federations and their leagues to pursue a new path towards a re-launch.”

“Infront is an established player in winter sports and with our combined experience we are optimistic that we can find a new structure and business model for the Champions Hockey League.”


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