ZUG, Switzerland – Infront Sports & Media, media and marketing partner of the IIHF, has extended its agreement with Premier Sports for the IIHF Ice Hockey World Championship.
Premier Sports last year took the flagship event onto TV screens in the UK and Ireland for the very first time.
The renewed multi-platform agreement spans 2014 to 2017 and covers 15 games from the annual IIHF Ice Hockey World Championship, shown in full length on Premier Sports.
In addition, all Great Britain’s national ice hockey team games at the IIHF Ice Hockey World Championship and/or Division I Group A and B will be aired in full length across the UK and Ireland. For 2014, Team Great Britain is competing in Division I Group B, which is held from 20 to 26 April in Vilnius, Lithuania.
The 2014 IIHF Ice Hockey World Championship will take place in Minsk, Belarus from 9 to 25 May.
Meeting audience demand
Premier Sports is currently received through satellite and cable in Great Britain via the SKY and Virgin platforms. This means Premier is available via paid access to over 15 million homes. The channel will benefit from an HDTV signal produced by Infront with more than 20 cameras around the ice rink.
Richard Sweeney, General Manager of Premier Sports, said: “Premier Sports programming content is clearly decided by audience demand and this decision to extend the initial agreement was a reflection of the fan interest for ice hockey. We have continued to expand our ice hockey portfolio, which now includes the North American NHL, the British EIHL Elite League as well as long-term coverage of the IIHF Ice Hockey World Championship meaning Premier Sports really is your home for hockey with over 600 games available to view every year.”
Bruno Marty, Infront’s Executive Director Winter Sports, said: “It is a great sign of sustainable expansion that the IIHF Ice Hockey World Championship is now accessible in a European core market for the long-term. With the two-prong approach, fans will be able to follow both their British national team as well as the top games of the annual IIHF Ice Hockey World Championship.”
About Premier Sports
Premier Sports operates exclusively on the SKY and Virgin platforms on channel 428 and 551 respectively. It launched in 2010 offering viewers in the UK the opportunity to receive wall to wall coverage of their number one sport. Its current portfolio is made up of over 1000 live events per year and includes National Rugby League (Aus), South American Football, NHL, EIHL, NASCAR Sprint Cup and Trucks, BriSCA Formula One and the GAA. For more info and to subscribe to Premier Sports visit www.premiersports.tv
About Infront Sports & Media
Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and a leading role in football and summer sports, Infront enjoys long-lasting partnerships with 120 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of 500 experienced staff working from 20 offices across 10 countries, delivering 3,400 event days of top class sport around the world every year.