Design the 2012 mascot

Mascot contest for 2012 & 2013 World Championships started


Suggest a mascot for the 2012 and 2013 IIHF World Championships and be a VIP at the gold medal games in Helsinki in 2012 (Photo: Jukka Rautio / Europhoto) and in Stockholm in 2013.

HELSINKI/STOCKHOLM – Finland and Sweden will co-host the IIHF World Championships in 2012 and 2013, and now it’s time to find the historic mascot with two home countries. Do you have a great idea for one? Would you like to be a part of hockey history? Here’s your chance: We’re announcing an open mascot design competition.

The mascot is a sixth skater for all teams, a figure that will entertain and excite the spectators in the arena. In additon, the mascot’s image will be used in World Championship print and other material, merchandising, and other marketing purposes already in the spring of 2011.

Since the tournament will be co-hosted by two countries, people in both Finland and Sweden will have to like it. Alternatively, there can be two mascots, united by a shared story. Creating the back story for one, or two mascots, is a part of the design work, and the competition.

Last date of entry: January 31, 2011

Please send your suggestion for a mascot, and the story behind it, to the tournament organization by January 31, 2011, by e-mail or regular mail.

If the tournament organization chooses to use a mascot entered in the competition, the winner and the mascot will be unveiled during spring 2011. The tournament organization will contact the winner as soon as possible after the deadline for entries.

The winner will receive four VIP hospitality packages to the World Championship final, May 20, 2012 in Helsinki, Finland, and in May 2013 in Stockholm, Sweden. The packages include game tickets and meals, and the total value of the prize is approximately €4000.

The rights to the mascot will be transferred to Infront Sports & Media AG, the exclusive marketing partner of the IIHF World Championship.

Send your designs by January 31, 2011, to:

2012 & 2013 IIHF World Championship Office ”mascot”
Mäkelänkatu 9
00610 Helsinki

Please note that the designs sent by regular mail will not be returned.

Or by e-mail to:



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