ZUG, Switzerland – The 2013 IIHF Ice Hockey World Championship will for the first time in its history be broadcast live on TV in the United Kingdom and Ireland including Great Britain’s Division I games.
Infront Sports & Media, marketing partner of the International Ice Hockey Federation, secured an agreement with Premier Sports. The channel, which operates on the British SKY platform, will show 20 games of the 2013 IIHF Ice Hockey World Championship taking place in Stockholm and Helsinki with a live game most days between 3 and 19 May 2013.
In addition, Premier Sports has acquired the rights to show all games of Team Great Britain, playing in the IIHF Ice Hockey World Championship Division I Group A carried out in Budapest between 14 and 21 April 2013. The games against Hungary, Kazakhstan, Italy, Japan and Korea will be broadcast live and in full length.
Premier Sports is currently received through satellite and is available in over 10 million homes via subscription in the UK. With the addition of the IIHF Ice Hockey World Championship rights, the channel continues to expand its Ice Hockey portfolio, which currently includes the NHL, with one of the most popular sports in Europe and the biggest annual winter sport event worldwide.