Despite tremendous challenges posed by the COVID-19 pandemic, the worlds’ top junior ice hockey tournament once again proved why it is worth all the investment and effort made by the IIHF and Hockey Canada as the Local Organizing Committee, the sponsors, and broadcasters.
The combined TV and digital media numbers which have finally come together speak for themselves. Even without fans in the arena, the World Juniors hit new heights of international success and exposure.
Here are some of the key results from the tournament:
- Over 100 million viewers worldwide tuned in to watch the 2021 IIHF World Junior Championship, which was broadcast in a record 12 countries
- Through all games, Canadian TV audiences averaged 1.1 million viewers while internationally close to 20 million tuned in on average per live game
- The 2021 #WorldJuniors was the most-watched since 2015, captivating 13.5 million unique Canadian viewers – 36% of Canada’s population – watching on host broadcaster TSN Sports
- Internationally, the quarter-final game between Russia and Germany peaked at 15 million viewers on Russia’s Channel One
- CAD$38,027,690 were generated in total sales from the 50/50 online jackpot which will help fund grassroots projects
- IIHF.com registered over 22 million page views, up 70.58% from 2020
- The enthusiasm for the World Juniors also continues to rise enormously each season, with over 162.9 million total impressions and 7.1 million total engagements generated on social media across Hockey Canada and IIHF channels