AJ becomes main partner of the 2024 IIHF World Junior Championship
by Organizing Committee|25 SEP 2023
photo: © International Ice Hockey Federation / Matt Zambonin
AJ Produkter has a long-standing interest in international ice hockey, and will become a main partner of the 2024 IIHF World Junior Championship which will be played in Gothenburg during Christmas and New Year.
AJ offers products for working environments, focusing on innovation and custom design. The company operates in 20 countries, with their head office being located in Halmstad, Sweden. AJ has been supporting the development of ice hockey in a variety of ways, and the company joins the list of main partners for the 2024 IIHF WJC in Gothenburg.

“It is natural for us to contribute, giving our upcoming stars the chance to keep growing. If we can support Sweden and the other participating teams in the 2024 IIHF WJC, then we would love to do so, says Enock Johansson, CEO of AJ Produkter.

AJ now becomes one of three main partners of the event, together with Svenska Spel and SOTI.
“AJ has meant a lot for international ice hockey, and we happily welcome them as a main partner. AJ has become synonymous with the IIHF Ice Hockey World Championships through their sponsorship of past championships. It is exciting to have them now also as a sponsor of  an IIHF World Junior Championship, says Mikael Haglund, General Secretary of the 2024 IIHF WJC.
Mikael Haglund, General Secretary 2024 IIHF World Junior Championship, Swedish Ice Hockey Association, [email protected], +46 709-66 69 23
Enock Johansson, CEO of AJ Produkter, [email protected], +46 702-87 97 00